| |
Book review at JY&A, " The best how-to book for global marketing " by Jack Yan. "DePalma is a realist, not a dot-com romantic. Any globalizing effort will require the web, almost as the first tool. Marketers with any level of cross-border activity ignore the web, and DePalma's book, at their own risk."
Book review in Globalization Insider, " Navigating the 8th Continent with Uncommon Sense " by Rose Lockwood. "The book is full of useful nuggets - so many that there are bound to be some that reveal issues, or explain concepts, in a way that is new for any reader. Best of all, the style is engaging and the boredom quotient non-existent - buy this book!"
"Don DePalma has provided us with the most comprehensive guide for corporations to compete in the era of globalization. Business Without Borders is an outstanding contribution to managing in the global era, with practical information on the skills and knowledge needed to become an effective player in the global marketplace. This is a must-read for managers who seek to lead their corporations in the knowledge-based economy."
Abbas J. Ali, Ph.D.,
Executive Director of American Society for Competitiveness
Professor and Director
School of International Management
Indiana University of Pennsylvania
"Don goes head-on at one of the most difficult challenges facing large corporations–and comes up with fresh, actionable advice. It’s clear that the next economic war will be fought on the ‘Eighth Continent’–this book reveals the strategies that will win the coming battles."
George F. Colony,
Chairman and CEO
Forrester Research, Inc.
"Now more than ever, managers need to make a strong business case for targeting global markets. Don DePalma writes from first- hand experience with dozens of companies, and he expertly weighs the challenges and the benefits of ‘going global.’ Business Without Borders provides essential insights and analysis that will help any size corporation craft a rewarding international strategy."
Mary J. Cronin, Ph.D.,
Professor of Management,
Boston College
"For those of us trying to sift value out of the 'dot-com demise,' Business Without Borders has a clear answer. By focusing on the globalization imperative facing all businesses, and identifying clearly how a company's Web strategy can enable and support global operations, Don DePalma has focused our attention on productive, profitable uses of the information technology infrastructure we've invested in."
Neal Hill
Managing Director
Venture Investment Management Company (VIMAC)
Pretty cool book. Love the fact that you're bullish about localization as an important instrument in the Global Marketing Mix, a novel interpretation of the Kotlerian 'place' on the 8th Continent."
VP at a leading localization services company
"I strongly suggest that everyone reads Don's new book on globalization and localization before doing fieldwork - it clarifies and provides context/nuance to everything we are tackling in our good-practice methodology."
Project director for Europe-wide localization study.
"It's impressive and captivating; a lot more than globalization Rx. It's a big case view of corporate adoption of Web services, software and new technology. A good 'page flipper' quality driven by fact that it's chock full of interesing web perspectives (e.g., functionality perspectives, investment phases, etc). It gets right to the muddle of corp adoption and governance issues around a real tangible in the globalization issue. Many of the adoption issues pertain to Web impacts to corp processes in general."
VP at marketing software company
"Business Without Borders, the first book produced on the important topic of website globalization, is a great resource for anyone wanting to take their business global online. As someone who consults professionally in the web globalization space (www.webofculture.com), I found Don's book to be well-written and thoroughly researched. His real-world examples of major firms and how they tackled the globalization quandry are understandable and relateable. As the nature of the Web is inherently global, Business Without Borders will help guide you through the worldwide maze of information and business. I recommend this book highly!"
Eileen Sheridan, Web of Culture on Amazon.com
"Don does a good job of introducing the budding globalist to the Eighth Continent, i.e. to doing business on the global web. The book will do well as a college text book. Don's style is incisive and entertaining and he lards the book with illuminating examples."
Anonymous reader at Amazon.com
|
 |
| |
 |
|
 |
Read an interview
with Don DePalma. |
|
 |
|
