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Publications |
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New research from Common
Sense Advisory. Read about "Beggars at the Globalization Banquet,"
"Where the Translation Money Is," and other new analysis. |
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"Global Governance: Take Me to Your Leader," Advances in Competitiveness Research, American Society for Competitiveness, Vol. 10, No. 1, 2002. |
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" Systems for Managing Content Transformation," Multilingual Computing, September 2002. |
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" Multiple Multinational Problems," Internet World, July 2002. |
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Business Without Borders: A Strategic Guide to Global Marketing (New York, John Wiley & Sons, Inc., 2002). |
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" Think Global, Act Loco: Things We Hate About the Localization Industry " with Hans Fenstermacher, LISA Globalization Insider, spring 2002. |
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" The Top 10 Reasons Why Companies Should Invest in Globalizing Their Businesses During the Economic Downturn," WorldWise, September 2001. This link may require you to register at the target site. |
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" Globalizing E-business: A 360º Investment Perspective," WorldWise Globalization Leadership Series. This link may require you to register at the target site. |
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" Think Globally, Act Consistently," E-Business Advisor, June 2001 |
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" Make the Case for Global Expansion," E-Business Advisor and WebSphere Advisor, May 2001 . |
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"360º ROI™ – Measuring What Really Matters," Idiom Panagea Global Perspectives, April 2001. |
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“One-to-One Marketing on Global Sites,” Multilingual Computing, January/February 2001. |
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“ Which Markets First? ” E-Business Advisor, January 2001. |
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"Playing the Game," with others, E-Business Review, January 2001. |
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"Crossing Continents," Internet Business, January 2001. |
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“Multicultural Personalization,” Target Marketing, December 2000. |
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"Measuring the Return on International E-Business," Idiom Panagea Global Perspectives, December 2000. |
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“ International E-Commerce: The Time Is Now ,” E-Business Advisor, October 2000. |
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"Localization Is Not Enough: A Case for Globally Aware Personalization," Idiom Panagea Global Perspectives, October 2000. |
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“ Meet Your Customers' Needs Through Cultural Marketing,” E-Business Advisor, August 2000. |
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"CRM + Global = More Revenue," Idiom Panagea Global Perspectives, August 2000. |
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“Think Globally, Interact Locally,” Silicon India, June 2000. |
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"(When) Should I Globalize," Idiom Panagea Global Perspectives, June 2000. |
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"Creating a Global Brand," Idiom Panagea Global Perspectives, April 2000. |
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“Support for Global E-Marketing,” Software Business, March 2000. |
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"Taking Your E-business Global," Idiom Panagea Global Perspectives, February 2000. |
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| plus Numerous Forrester publications on the business- and marketing-focused application of technology 1992-1999. |
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